Convention Mori2A: golf. And much more.
Golf is an excellent lever for business relationships, but it is not the only one. WISE Golf can provide detailed design and organization of diverse, stimulating, and memorable experiences to support corporate strategic objectives. An example of this is the convention held from June 15 to 17 for MORI2A, a historic and innovative player in the Ho.Re.Ca. market, a manufacturer of containers, accessories, and components based in Nuvolento, in the province of Brescia. A three-day event filled with various proposals and initiatives that found its focal point at Chervò Golf in Pozzolengo, located on the morainic hills of Lower Garda, which has been Garda Hotel San Vigilio Golf since December 2023 and has won the prestigious World Golf Awards five times as Italy’s Best Golf Course.
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Locations
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Experiences
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Players
Moving forward together
WISE Golf’s proposal stands out from similar offerings in the market for the comprehensiveness of the services provided and the strategic and organizational capabilities in both communication and event organization, even beyond the golf discipline. This is evident in the identification of the claim that guided the three-day event, “Moving forward together,” embodying the corporate goal and setting the tone for the setup of the various locations used. Spanning different contexts, enhancing the experience, ensuring complete competence in every organizational step is the competitive advantage of WISE Golf’s offering. For the MORI 2A client, the account divisions were involved in planning and organization, and the graphic department was entrusted with creating the visual and related setups.
Three days of business, culture, and golf
The event was aimed at an audience of international stakeholders, including suppliers, premium clients, and significant stakeholders. This diverse mix of backgrounds gave rise to a composite program of initiatives, engaging participants and leaving an indelible mark in each person’s memory. WISE Golf has overseen, conceived, and curated every detail of the initiative, ensuring a comprehensive service for the client, providing a prestigious proposal capable of meeting corporate objectives.
DAY 1
Artful Welcome
The kick-off of the three-day event was steeped in history and culture. The welcome took place at the Pinacoteca Tosio Martinengo, the main gallery of ancient and modern art in the city of Brescia. The dinner, arranged in the precious spaces of Palazzo Martinengo, was preceded by a guided tour of the exhibited collections. An initiative that aimed to highlight the significant occasion for the city of Leonessa, which, along with nearby Bergamo, was the Capital of Culture in 2023. The overnight stay was hosted at the 4-star Superior Chervò Golf Hotel.
DAY 2
It’s Business Time
The second day began with a corporate convention led by MORI 2A’s department heads in the conference area of the golf club. In the afternoon, participants were taken on a visit to the MORI 2A stainless steel division plant for a fruitful moment of discussion and relationship-building with present stakeholders. The evening featured a luxurious gala dinner, showcasing an excellent culinary proposal, exploring the rich and prestigious local food and wine heritage at the national level.
DAY 3
Golf in the Spotlight
Golf took center stage on the final day of the convention. Participants were escorted to the green and, alongside professional golf instructors, enjoyed an excellent sports experience. Moreover, the discipline – known for its intrinsic relationship-building and goal-focused capabilities – provided further enrichment, strengthening connections and deeply imprinting the experience. The day also included a visit to a winery nestled in the Brescian morainic hills, featuring a wine tasting. The picturesque location also hosted a lunch exploring the flavors and scents of the region.
